New Wii Winner and Supply Issues
Well, it has been two weeks since the last winner, but Thad Murphy has crossed over and done a yeoman’s job or getting to 80% rating confidence. We’re happy to have him as the newest member of that exclusive club.
We’ve actually been putting the brakes on the marketing front for the 80for80 contest while we have been dealing with significant supply issues surrounding our acquisition of Wiis. We had a few Wiis in possession at the start of the contest and had estimated that the supply issues around Christmas would loosen up and provide us the ability to ‘buy-as-we-went’ to keep up with the pace of awards. This has turned out to be a pretty bad calculation.
We’ve been making up the difference by buying Wiis on Craigslist. This is a reasonable short-term solution, but the time investment of finding the right seller and then driving all over the Bay Area to execute the transaction is not sustainable given my schedule. I’ve been working with a couple of people who I believe can provide me with supply as new orders come in to Best Buy, Target, etc. and we’ll be testing out this solution over the next couple of weeks. It’s not an ideal solution, but until Nintendo can keep up with the market we’ll do what we have to.
The existing 80for80 winners have my apologies for not yet delivering on our commitment. It’s unfortunate, but like I said, we’re slowing down on the promos until we can get this issue resolved. Thank you to all of the winners for your patience…